The lifestyle habits of hip, healthy & sexy women over 40 allow them to enjoy living life to its fullest. They have learned to embrace aging and as a result, look and feel better than at any other time in their life. Their style is a reflection of the essence of the inside that is consistently brought forward to the outside. The unspoken communication of their style demonstrates to the world they understand and accept who they are; this radiates authentic personal power and confidence that draws others towards them. They live life by a savvy set of rules that are uniquely their own. Hip, healthy and sexy women over 40 know:
1. Their style is an integration of their identity and image. They know their identity is the core of who they are, a combination of values and personality. Their image is how others see them. They buy clothing that is an integration of these two elements, knowing this is the secret to their authentic style power.
2. They shop with a plan. They are committed to maximizing their shopping time with a prioritized list. Once they have reached their goal, they can be free to explore and find new discoveries.
3. They only buy what they love. They shop for clothing that appeals to them. They are not influenced by price tags. They will never buy something that they like just because it is on sale. They would rather spend more for something they love that makes them look and feel amazing every time they put it on.
4. They don’t make purchase decisions based on size tags. They understand all clothing manufacturers cut to their own specifications and sizes can vary wildly. They judge a garment by how it fits, flatters and makes them feel.
5. They show their shape, not their skin. They have learned the powerful and confident unspoken statement made by leaving more to the imagination. They skim the sexy curves of their body rather than excessively showing skin.
6. They know the difference between staying modern and hip versus young and trendy. They stay in touch with trends but don’t feel they have to buy fads. They understand which to adopt and which to take a pass.
7. They maintain the defining details, hair and nails. You won’t see them stuck in a hairstyle from a favorite decade, be in need of a trim or have stray grays. Their nails are always well groomed and clean. They understand the impact of head-to-toe grooming maintenance.
8. They know their body, emphasizing the positive and camouflaging the flaws. They have taken an honest assessment of their body and are happy to lead with the positive.
9. They don’t discuss their flaws publicly and are comfortable accepting a compliment. They accept compliments graciously and warmly with a simple, “Thank you!”
10. All areas of their wardrobe are consistent quality. They shop consciously with a focused purpose preferring quality over quantity. You will not find a variation in style and quality in their casual, career and evening wardrobes. Their style is consistent for all occasions.
11. Foundational areas of their wardrobe are complete. They have fun with statement pieces. The foundational basics of their wardrobe are covered thoroughly with great quality, fit, kept in good condition and replenished when necessary. They have fun with statement pieces and accessories to give their style a defining boost.
12. They keep their closets neat and organized. They know the condition of their closet is in direct relationship to their emotional connection with their bodies and reflects other areas of their life. Their impeccably organized closet allows them to easily see all their clothing options to get the most out of everything they own.
13. They mix brands, avoiding head to toe designer looks. They enjoy expressing their personality with their clothes, making each day a new opportunity to express who they are and how they feel.
14. They understand the power of clothing and style. They are very aware of the non-verbal cues and communication clothing makes. They make deliberate style statements and carefully craft their statement of choice.
15. They maximize the power of undergarments. They know that choosing the proper fitting undergarments can change the shape of their bodies. The right bra lifts and separates, shapewear nips, tucks, smoothes and allows clothing to glide across their body.
16. They create one incredibly strong and interesting focal point. They enjoy drawing the eye to a fun fashion statement that can become a conversation starter or to be known for their signature style such as great shoes or scarves.
17. They look fabulous at any size. If there are times when their weight fluctuates, that does not prevent them from keeping them from having impeccable style.
18. They have excellent eye contact, a warm smile and confident posture. They know that no matter how great their outfit looks; it is how they carry themselves that is really priceless. These are the things that make the greatest impact and leave the most memorable impression.
19. They consistently monitor their hormones. Once they reach perimenopause, they measure and monitor their hormonal health knowing it is the single most important contributing factor affecting their emotional and physical health. They know it has more influence on their weight and shape than anything else they will eat or do. It is the absolute foundation affecting overall health and wellbeing.
20. They have a positive attitude about life over forty. They know its not just about aging; it’s an opportunity to be better than at any other time in life. They are their own best health advocates, empowered with knowledge, supported by a strong network of peers and competent health professionals. They know this is the time when you get a second chance to be better than you have ever been. This is their time to live hip, healthy and sexy over 40!